Rules that apply to a sale in Atlanta
| Topic | What the rule says | Source |
|---|---|---|
| Who may broker the sale (Georgia law) | Under Georgia Real Estate Commission rules, a person who brokers the sale of a business must hold a Commission license if the sale involves the transfer of any interest in real property, including a leasehold (Ga. Comp. R. & Regs. 520-1). | Georgia Real Estate Commission rules, Chapter 520-1 (Licensure and brokerage) |
| State income tax on the gain | Georgia's top individual income tax rate is 5.19%, a flat rate for 2026 (Tax Foundation); unless noted below, capital gains are taxed as ordinary income. | Tax Foundation - 2026 State Individual Income Tax Rates and Brackets |
What brokers in Atlanta charge
Main Street business brokers usually charge a success fee - a percentage of the sale price paid at closing - with a minimum fee; lower-middle-market M&A advisers often use tiered percentages and may charge an upfront retainer credited against the success fee. Few brokers publish their rates. Two that do: Empire Flippers (online businesses) charges 15% of the price up to $700,000, then 8% up to $5M and 2.5% above; Flippa charges a 10% success fee plus a listing fee. Use published schedules as a benchmark when you negotiate, and compare total cost if the deal does not close. See broker vs DIY for the fee math and our broker reviews.
How to vet a broker in Atlanta
- Check the license
If your deal includes a lease assignment or real estate (most do), ask for their Georgia real estate license and verify it.
- Ask for closed deals like yours
How many businesses in your industry and size range did they close in the last two years, and at what share of asking price?
- Get every fee in writing
Success-fee percentage, minimum fee, any upfront, valuation or marketing fee, and whether buyers you bring trigger the fee.
- Limit exclusivity and the tail
Listing term (6-12 months is common) and the tail period after it ends during which a sale still owes a fee.
- Know who does the work
The person who pitches you should be the person who runs your deal.
- Know your number first
Run the valuation calculator so you can judge whether a broker’s suggested price is a listing tactic.
Selling a specific kind of business
Want help finding a vetted business broker in Atlanta?
Tell us about your business and what you need. We are building a list of vetted brokers and M&A advisers in Atlanta and will follow up personally with next steps. No obligation.
Frequently asked questions
Do business brokers in Atlanta need a license?
Under Georgia Real Estate Commission rules, a person who brokers the sale of a business must hold a Commission license if the sale involves the transfer of any interest in real property, including a leasehold (Ga. Comp. R. & Regs. 520-1).
Sources
- Georgia Real Estate Commission rules, Chapter 520-1 (Licensure and brokerage) (accessed 2026-09-23)
- Tax Foundation - 2026 State Individual Income Tax Rates and Brackets (accessed 2026-09-23)
- Empire Flippers - Sell your online business (fees and requirements) (accessed 2026-09-23)
- Flippa - Pricing (accessed 2026-09-23)