TradeExit Guide

BizBuySell review: fees, model and what to ask

BizBuySell is a business-for-sale marketplace (not a broker). Owners pay for a listing package rather than a success fee to BizBuySell; package prices change, so check the current rates on its site.

Updated 2026-09-23 · 2 sources · By the TradeExit Guide team

BizBuySell at a glance

Type
Marketplace
Owner
CoStar Group
Represents you?
No

How BizBuySell works

An online marketplace where owners and brokers list businesses for sale; it is part of CoStar Group. BizBuySell does not represent buyers or sellers. It also publishes the quarterly BizBuySell Insight Report and industry valuation benchmarks that this site cites.

What BizBuySell charges

Owners pay for a listing package rather than a success fee to BizBuySell; package prices change, so check the current rates on its site. Brokers who list on BizBuySell charge their own commissions.

Who it fits and the trade-offs

Good fit ifTrade-offs to weigh
Owners selling without a broker who want the largest buyer audience for a Main Street listing, and buyers researching the market.A listing site, not an adviser: you handle screening, NDAs, valuation and negotiation yourself (or through your own broker). Expect many unqualified inquiries.

Before you sign with BizBuySell (or any marketplace)

  1. Check licensing in your state

    Several states treat business brokerage as real estate brokerage. Look up your state in our business brokers by state guide.

  2. Ask for comparable closed deals

    Industry, size and timeline of deals the specific person you would work with has closed.

  3. Get the full fee terms in writing

    Success fee, minimums, any upfront or listing fees, exclusivity length and tail period.

  4. Read reviews for patterns, not stars

    Look for repeated specifics (communication, buyer quality, fees charged if no sale) on BBB, Google and forums, and ask for seller references.

  5. Benchmark the price they suggest

    Run our valuation calculator first so a high suggested price does not win the listing by default.

We have no relationship with BizBuySell and are not paid by any broker or marketplace. Facts come from the sources linked below; figures marked “company claim” are the company’s own and are not independently verified. Request a correction.

Compare with

BizQuest reviewBusiness-for-sale marketplace (not a broker)

Head to head

BizBuySell vs BizQuest

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Frequently asked questions

Is BizBuySell legit?

BizBuySell is an operating business-for-sale marketplace. We have not audited its results; whether it is right for you depends on fit and terms, covered above.

How much does BizBuySell charge?

Owners pay for a listing package rather than a success fee to BizBuySell; package prices change, so check the current rates on its site. Brokers who list on BizBuySell charge their own commissions.

Is BizBuySell a broker?

No - it is a marketplace. It does not represent buyers or sellers; you or your broker handle the sale.

Sources

  1. CoStar Group - BizBuySell brand page (accessed 2026-09-23)
  2. BizBuySell - About us (accessed 2026-09-23)
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