Selling to Heartland Dental: what they buy and how deals work

KKR agreed in March 2018 to acquire a majority interest in Heartland Dental from Ontario Teachers' Pension Plan and other shareholders, with Ontario Teachers', founder Rick Workman, management and supported dentists remaining significant shareholders; the deal closed April 30, 2018.. 1,900+ supported locations and 3,000+ doctors in 39 states plus DC, per its January 2026 release, which also reported 33 affiliations and 60 practices added via Smile Design Dentistry in 2025.

Updated 2026-09-23 · 3 sources · By the TradeExit Guide team

Heartland Dental at a glance

Owner / sponsor
KKR
see ownership below
HQ
Effingham, IL
Trades
General dentistry

Who owns Heartland Dental

KKR agreed in March 2018 to acquire a majority interest in Heartland Dental from Ontario Teachers’ Pension Plan and other shareholders, with Ontario Teachers’, founder Rick Workman, management and supported dentists remaining significant shareholders; the deal closed April 30, 2018.

Trades, footprint and model

Trades: General dentistry (dental support organization)

Footprint: 1,900+ supported locations and 3,000+ doctors in 39 states plus DC, per its January 2026 release, which also reported 33 affiliations and 60 practices added via Smile Design Dentistry in 2025.

Model: Heartland is a dental support organization (DSO): it provides non-clinical support (staffing, marketing, purchasing, systems) to affiliated practices, which it adds through affiliations and de novo offices.

Dated timeline

From press releases, company and sponsor pages, and (where noted) trade or financial press. Accessed 2026-09-23.
DateEventSource
2018-03-07KKR agrees to acquire a majority interest from Ontario Teachers'

source

2018-04-30Heartland Dental and KKR finalize the majority interest deal

source

2026-01-282025 growth release: 33 affiliations plus 60 practices via Smile Design Dentistry

source

What they say they look for

Its releases emphasize affiliations with established general practices and continued de novo openings. It does not publish size thresholds or pricing on the pages we reviewed; expect a DSO structure with an employment term for the selling dentist.

Questions to ask if Heartland Dental approaches you

  1. Platform or add-on?

    It sets the multiple range. Ask directly which one you would be.

  2. Cash at close vs rollover vs earn-out

    Get the split in dollars. Ask how rollover equity is valued and when it can be sold. See rollover equity.

  3. Your role and for how long

    Employment term, non-compete length and territory, and what happens if you leave early.

  4. What happens to your brand, people and customers

    Get commitments on staff pay, benefits and brand in writing if they matter to you.

  5. Sponsor timeline

    When did the current owner invest, and when do they expect to sell? It affects your rollover payout.

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Frequently asked questions

Who owns Heartland Dental?

KKR agreed in March 2018 to acquire a majority interest in Heartland Dental from Ontario Teachers’ Pension Plan and other shareholders, with Ontario Teachers’, founder Rick Workman, management and supported dentists remaining significant shareholders; the deal closed April 30, 2018.

Is TradeExit Guide affiliated with Heartland Dental?

No. We have no relationship with any acquirer and take no fees from buyers or sellers.

Sources

  1. Heartland Dental - KKR agrees to acquire a majority interest from Ontario Teachers' (accessed 2026-09-23)
  2. Heartland Dental - Heartland Dental and KKR finalize the majority interest deal (accessed 2026-09-23)
  3. Heartland Dental - 2025 growth release: 33 affiliations plus 60 practices via Smile Desig (accessed 2026-09-23)